The reason for the new name is to more closely align the venue with Genting's Resorts World Birmingham that is opposite the arena, which opened in October 2015. Genting UK will continue to sponsor the hall. On 25 September 2018, the NEC Group announced that the Genting Arena will be renamed 'Resorts World Arena' as of December 3rd of this year. It was announced in November 2014 that as part of a sponsorship deal with the casino group, the arena would be renamed the Genting Arena from 6 January 2015.
The arena then underwent a £29 million overhaul of its facilities, included in the installation were around 1,000 new seats, bringing the capacity to 16,000 to compete with venues such as The O2 Arena in London and the Manchester Arena in Manchester, which are amongst the busiest music venues in the world. From 1 September 2008, the NEC Arena was officially renamed as the LG Arena, following a naming-rights sponsorship deal with global electronics company LG. He would not be drawn on why the International Conference Centre, the LG Arena (at the NEC) and the National Indoor Arena. After 18 months of construction, the arena opened as the Birmingham International Arena in December 1980 until 1 September 1983, then as NEC Arena from 5 September 1983 to 31 August 2008. The venue was built as the seventh hall of the NEC complex.
The Resorts World Arena is a multipurpose indoor arena located at the National Exhibition Centre (NEC) in Solihull, England.
